It’s certainly no surprise that Jim Coles at the Unexpected Wonders blog has written another insightful and intelligent post called Avoiding Confusion. 
Jim has hit on one of my favorite themes and one so frequently overlooked by magicians. You know the tricks I’m talking about – your card is the Jack of clubs – which now has a blue back AND now I’m wearing no pants! Huh?!?!
Think of the magicians that made it – especially among layman. Those that became popular because of their magic, generally did so because they practiced effect clarity. Never a doubt about what they did. As an example, take Michael Ammar. He made his reputation on the floating dollar bill, coins through silk, card on ceiling etc. Every effect easily described in a brief sentence or two.
